Our Mission

Mountain States Ranch Rodeo, LLC was established to preserve and promote the ranching and agriculture traditions of the Intermountain West through event production, promotion and education for the benefit of the communities we serve.

Mountain States Ranch Rodeo, LLC is committed to supporting youth programs with a focus on leadership development, education, mentoring and ranch skills activities. A portion of the proceeds from all Mountain States Ranch Rodeo Finals is donated to support these worthy local causes. 

Mountain States Ranch Rodeo, LLC was co-founded by Kent Wollert and Doug Roberts, both residents of Montrose, Colorado.

Kent Wollert is a third generation rancher, and owner of Wollert Automotive and Big Country Trailers in Montrose. He and his family own the Alpine Ranch, a 600 head cattle operation. Kent has extensive experience organizing, producing and competing in ranch rodeos throughout the western US. 

Doug Roberts is the owner of New West Marketing located in Montrose, Colorado. NWM specializes in business development, event marketing and consulting. Doug is also a stockholder of Elite Professional Bull Riders  Association which sanctions 25 events annually. He and his daughters operate the 4R Chuckwagon at ranch events throughout the West.